ACQUISITION OPPORTUNITY

DIVINE CONSIGN

Established Chicago-Area Furniture Resale Brand, Digital Platform & Goodwill

17½-Year Operating History | Established Customer & Consignor Community | E-Commerce Platform | Regional Brand Recognition

CONFIDENTIAL — PROSPECTIVE ACQUIRERS ONLY

A Rare Opportunity to Acquire an Established Chicago-Area Resale Brand

After more than 17½ years of continuous operation, the owner of Divine Consign is exploring the sale of the Divine Consign brand, intellectual property, digital assets, goodwill, and related operating platform.

This creates an opportunity for an existing furniture retailer, resale operator, e-commerce platform, industry participant, or entrepreneur to acquire an established brand and operating foundation without, subject to definitive documentation, acquiring the historical liabilities of the operating company.

Divine Consign has spent nearly two decades building relationships with customers, consignors, manufacturers, builders, designers, and other furniture sources throughout the Chicago metropolitan area and beyond.

For a strategic purchaser, the opportunity represents the potential to acquire in a single transaction brand recognition, market history, digital infrastructure and relationships that would otherwise require years to develop organically.

The opportunity may be particularly attractive to a buyer seeking to:

  • Enter or expand within the Chicago-area furniture and home furnishings market;
  • Add a proven resale/consignment channel to an existing furniture operation;
  • Acquire an established consumer brand rather than build one from scratch;
  • Access an existing customer and consignor ecosystem;
  • Expand an existing furniture business into recommerce and resale;
  • Build upon an established digital and e-commerce presence; or
  • Relaunch Divine Consign as a new physical operation, an online business, or through a hybrid model.

DIVINE CONSIGN AT A GLANCE

17½+ Years
Established operating history

Chicago Metropolitan Market
Longstanding presence serving Chicago and the surrounding suburbs

20,000+ Email Audience
Established direct-marketing reach*

Established Digital Presence
Website, e-commerce and social-media infrastructure*

Multiple Inventory Channels
Individual consignors, manufacturers, builders and other sources

National Capabilities
Experience selling beyond the local market and arranging shipment of merchandise

Recognized Local Brand
Nearly two decades of accumulated reputation and goodwill

*Transferability and permitted use of customer, marketing and platform assets will be subject to applicable law, contractual rights, platform rules and definitive transaction documentation.

MORE THAN A CONSIGNMENT STORE

Divine Consign’s model has developed beyond traditional person-to-person furniture consignment.

Historically, merchandise has been sourced through several channels, including:

Individual Consignors

Furniture, artwork, accessories and home furnishings from consumers throughout the Chicago area.

Manufacturers and Industry Sources

Including discontinued merchandise, overstock, cancellations, samples, returns and other opportunities.

Builders and Real Estate Sources

Including furnishings associated with model homes, spec homes and other projects.

Store-Owned Merchandise

Inventory purchased or otherwise owned directly by the business.

This diversified sourcing model provides a potential successor with a foundation for developing a broader furniture resale, recommerce, liquidation and e-commerce platform.

POTENTIAL ASSETS AVAILABLE

Subject to due diligence, ownership verification, third-party rights and definitive agreements, a transaction may include some or all of the following:

Brand & Goodwill

  • DIVINE CONSIGN trade name and associated trademark rights
  • Logos and brand identity
  • Associated business goodwill
  • Other owned brand assets, if applicable

Digital Assets

  • DivineConsign.com domain
  • luxe-divineconsign.com domain
  • Website and associated owned content
  • E-commerce infrastructure
  • Social-media accounts, where transferable
  • Telephone numbers and related digital assets
  • Historical digital/SEO presence

Marketing & Audience Assets

  • Email marketing audience
  • Customer and consignor marketing data, to the extent legally and contractually transferable
  • Historical marketing materials
  • Photography and creative assets owned by the company
  • Advertising templates and content
  • Historical customer-engagement information

Operating Platform & Know-How

  • Consignment processes and operating procedures
  • Forms and business documentation
  • Pricing and markdown methodology
  • Merchandising practices
  • Inventory-management know-how
  • Marketing systems
  • Historical operating information
  • Vendor and industry-source information, where transferable

RELATIONSHIPS & TRANSITION

A negotiated transaction could also include:

  • Manufacturer/vendor introductions
  • Industry relationship introductions
  • Operational training
  • Transition assistance
  • Consulting by existing ownership
  • Customer-facing transition communications
  • Potential introduction of the purchaser as the successor to the Divine Consign brand

MULTIPLE PATHS FOR A SUCCESSOR

The Divine Consign platform offers a purchaser considerable flexibility in determining how to take the brand forward.

RELAUNCH — Open Divine Consign in a new Chicago-area location.

EXPAND — Integrate Divine Consign into an existing furniture or resale operation.

GO DIGITAL — Develop the brand primarily as an e-commerce furniture resale platform.

CREATE A HYBRID MODEL — Combine online sales with a showroom, warehouse or appointment-based operation.

ADD A RESALE DIVISION — Use the Divine Consign brand as the resale/recommerce arm of an existing furniture business.

TRANSACTION STRUCTURE

Ownership is prepared to consider proposals for an acquisition of substantially all of the available Divine Consign intellectual property, digital assets and associated goodwill.

A transaction may also include a negotiated transition period and consulting assistance from the current owner.

The contemplated transaction is an asset acquisition opportunity. The specific assets transferred, excluded assets, assumed obligations, if any, and all other terms would be established in definitive transaction documents.

CONFIDENTIAL INQUIRIES

Kellie Scott
Owner, Divine Consign
Kellie@divineconsign.com
Chicago, Illinois